CHROME ERA    1939 TO PRESENT at Post Cards

Post Cards Reviews

Post Cards - CHROME ERA    1939 TO PRESENT
Post Cards - post cards articles
Post Cards - post cards articles


Chrome Era - - 1939 to Present

In 1939 the Union Oil Co. of California began publishing postcard views of Southwestern scenes which were given away as premiums in the company's service stations. The Union Oil cards introduced new printing technology. Cards were printed in four - color half - tone process with a varnish overcoat called photochrome probably because of their link to Kodak's newly introduced Kodachrome color reversal slide film. Kodachrome slides were the cornerstone for most of these new photochrome cards. This name soon was shortened by collectors to chrome. This new technology yielded a high - quality, detailed image with a shiny surface that was close to photographic quality and in realistic color. World War II slowed their spread but in the early 1950's chrome cards took over the postcard market replacing both linens and black - and - white real - photo views.

Postcards to this day are still almost entirely chromes. The computer has changed the look of view cards in the last few years as designers working with digital image - editing software have turned blue skies into blazing sunsets with expanse of color not seen since the linen cards of the 1930s. In addition they added larger and larger type effects reflecting the public's preoccupation with logos and brand names.

The most noticeable change in postcards since the beginning of the chrome era has been their size:

- " Standard. " For almost a century the standard size for a postcard was 5 1 / 2 inches by 3 1 / 2 inches. The first postal cards issued by the Post Office were roughly the same size as a standard mailing envelope in the middle of the 19th Century. Private manufacturers of postcards quickly began to experiment with the size of cards - - small ones and fold - outs and double - wide panoramas for example. Throughout the golden age of postcards though from the pioneer era through white borders and real - photos and linens and chromes, the vast majority of postcards were this standard 5 1 / 2 - by - 3 1 / 2 size.

- " Continental. " In the last two or three decades it seems everything in America has been supersized, from french fries to toilet paper. Postcards are no exception. The " standard " size for postcards has increased from 5 1 / 2 - by - 3 12 to 4 - by - 6. Collectors call these larger cards " continentals, " because presumably the larger size first became common on the Continent.

- " Supercontinental. " The latest development in the never - ending battle to create something that will catch the public's eye and pry open its wallet are postcards that are even larger than " continental " - - 7 by 4. 5 inches and up. These are too big to mail at the postcard rate ( currently 23 cents ): the Postal Service requires letter - rate postage, 37 cents. Probably few of them are actually mailed, anyway. These megacards seem to be marketed as souvenirs, mini - posters to be taken home and put on a mirror or a refrigerator for your own enjoyment or memories.

About The Author:

Peter Dobler is a veteran in the IT business. His passion for experimenting with new internet marketing strategies leads him to explore new niche markets.
Read more about his experience with post cards; visit


2nd Post Cards - CHROME ERA    1939 TO PRESENT 2nd Post Cards - post cards articles Post Cards - post cards articles



More Post Cards Resources

To search the massive ebook directory, enter your search term in the box below



Search This Site




More Post Cards Articles


... become collected and desired by undiscriminating taste. Such cards are also respected as important documents of social history and have been influential on the work of Martin Parr. About The Author: Peter Dobler is a veteran in the IT business. His passion for experimenting with new internet marketing ... 

Read Full Article  


... postcard. The rag content also gave these postcards a textured feel to them. They were also cheaper to produce and allowed the use of bright dyes for image coloring. They proved to be extremely popular with raodside establishments seeking cheap advertising. Linen postcards document every step along the ... 

Read Full Article  


... trains, depots, etc.. ) are probably some of the more expensive to find and aquire. When it comes to the greetings postcards the most popular are Halloween, full sized Santas, July 4th and Art Nouveau. There are many others and of course everybody has different interest and likes. People collect all kinds ... 

Read Full Article  


... a coat of green, blue, or white compared with what is common today. 7. Political Cards - Like advertising postcards, political cards bring a new category of collector into the market. One card featuring Uncle Sam scolding a baseball uniformed Teddy Roosevelt for having already batting twice would definitely ... 

Read Full Article